Frequently Asked Questions
What types of businesses do you work with?
Home-service companies in Northwest Georgia, including roofing, septic, electrical, HVAC, plumbing, pest control and similar trades. We only work with one company per industry in each service area.
What services do you offer?
Facebook management, Google Business Profile management, websites, email marketing, and lead tracking, built to help home-service companies get more quality leads.
Who will I be working with?
Me, Tony. I built this company to help people, so I work directly with all of my clients. No account managers, no handoffs, and nobody reading your business off a script.
Organic Facebook Management FAQ
Do you just post static updates?
No, we create content to establish trust, authority, and authentic local awareness rather than just posting to post. Every piece of content has a specific purpose.
Does anyone actually hire a contractor straight from Facebook?
Yes, some people have started going to Facebook first to find a home service provider, and we want to capture those leads. However, we primarily use Facebook to build trust and authority, so when they need a pro, they are already thinking of you.
Do I have to come up with the ideas for the posts?
No. You focus on running your business and taking photos of your completed jobs or issues you find. We take those raw images and handle all the copywriting, strategy, and community engagement.
Web Design for Home Services FAQ
Do I really need to buy a brand-new website to work with you?
Not necessarily! We just need to make sure your current site isn't a "leaky bucket." If your site meets our minimum performance standards, like mobile responsiveness, fast load times, and SSL security, we can plug our foundational marketing straight into it.
Why does it matter what my website looks like if I just want leads?
A slow, confusing website kills trust. A performing website builds trust and gets leads. If a homeowner lands on your website and trust isn’t built, they will immediately bounce to a competitor.
Will my website actually help me show up on Google?
Yes. We build sites specifically structured for local search, AI intentions, & GEO, making sure search engines & Ai can easily read what services you offer and exactly which areas you serve.
Google LSA Management FAQ
Is the Google Guaranteed badge guaranteed?
No, and you should run from any agency that says they can. We handle all the complex onboarding, but we cannot guarantee you will receive or keep the badge, as this is strictly controlled by Google's requirements.
Do I have to pay for junk calls or people out of my service area?
We rate every incoming call to feed Google's internal system, which helps optimize your leads and dispute unqualified calls, though Google ultimately decides the final charges.
Are these leads better than buying shared leads from big directories?
Yes. Unlike shared lead platforms where you race five other businesses to set an appointment with the customer, LSAs put you at the very top of Google, and the homeowner calls you directly.
Email Retention & Re-engagement FAQ
How does email marketing help my business?
We build automated systems designed to keep you top-of-mind, turning past customers into repeat revenue and loyal brand advocates.
What type of emails do you send?
We deploy automated seasonal reminders for annual services, company updates, and review requests following completed jobs.
What if customers do not open the emails?
We design targeted re-engagement sequences specifically for "non-openers" to give them a second opportunity to book with you.
Local Print & Distribution FAQ
Isn't print marketing dead?
Not in the home services industry. High-impact physical marketing like mailers, flyers, and door hangers cuts through the digital noise and puts your brand directly into the homeowner's hands.
What is included in this print service?
We handle the entire process from start to finish, including visually striking design, high-quality printing, and logistical distribution.
Am I just paying to blindly mail an entire zip code?
No. We use hyper-local targeting. We distribute your materials to specific neighborhoods that are most likely to need your service or directly around areas where you just completed a successful job.